I’ve had a LinkedIn profile for years, but I didn’t know what to write. The site doesn’t give much guidance on how to make your profile effective, so I had to figure it out on my own. After making several changes, my profile now stands out from the crowd of other professionals on LinkedIn. Here’s how you can do the same:


The headline is the first thing people see, so it’s important to make it clear and concise. Some things you should keep in mind:

  • Use this space to summarize your profile and highlight what makes you different from other candidates.
  • The keyword you choose should be relevant to the kind of work or position that interests you. For example, if you’re applying for an engineering job at a software company, use “engineer” or “software engineer” as your keyword instead of “sales.” A keyword like this can help people who are looking for candidates with certain qualifications find your page even if they don’t know who else might be applying for the role.


An introduction is the first thing a potential employer sees when they view your profile. While it may seem like something insignificant, it can be one of the most important parts of your resume because it gives them an idea of who you are and what your career goals are.

Make sure to include some information about yourself such as where you went to school, what degrees and certifications you have earned, previous jobs held, special skills that would benefit a company such as management experience or knowledge in certain software programs. A photo should be included that best represents who you are and shows off any professional accomplishments (such as awards). If possible, include links to any websites or social media profiles so that recruiters can learn more about who they would be hiring


A great way to build credibility is by listing your most relevant experience. This means you should use the same wording as the job description in your profile, and make sure your experience is relevant to the job you are applying for.

  • List work experience that highlights your knowledge, skills and abilities (KSAs)
  • Focus on roles where you have demonstrated leadership or other achievements
  • Include a link to your resume in each position summary


It’s easy to think that networking is all about getting your name out there, but in reality, it’s much more than that. Here are a few tips for how you can make the best connections possible:

  • Don’t assume everyone knows who you are: Even if someone works at one of your dream companies or has been in contact with you before, don’t assume they know everything about what you do or who else is important in your network. Take the time to talk about how things worked out with their company and how they’re enjoying their position there—and if there’s anything else that might be helpful for them during job search season!
  • Maintain an open dialogue: In person and online, keep up communication with people from all over the world who may not have much knowledge of what it takes to make it big out here on the web. Keep up with those relationships regularly so they don’t fall by the wayside when life gets busy again—and try not forgetting anyone either! This isn’t just limited to friends either; even if someone only gave advice once or twice (or vice versa), go ahead and send them a message letting them know how things turned out when applying their tips or advice.

after implementing these changes, my LinkedIn profile will stand out.

LinkedIn can be a powerful tool for your professional success. With the right strategy, you can use your LinkedIn profile to:

  • Stand out from other candidates in the job market, and get noticed by recruiters and hiring managers
  • Find new clients or customers who are looking for your services/products
  • Make connections with people in different industries that you could benefit from networking with

In order to make sure that your LinkedIn profile is as effective as possible, it’s important that you optimize it so that recruiters and hiring managers will notice it when they’re searching for candidates. Here are some strategies you can use to create a standout LinkedIn profile:


If you want to stand out on LinkedIn, these are the things that you need to do.