As a business owner, you likely have a Facebook page so that customers can follow your company. But did you know that there are some simple ways to optimize your page and help it grow? A lot of companies start with a generic profile photo, cover photo and category selection. However, they don’t take the time to dive deeper into their strategy or use best practices on their posts. And while getting likes isn’t everything (it’s just the beginning), they can be an important indicator of success if done right!

Profile photo

  • Think of your profile photo as the face of your business.
  • The best profile photos are square, at least 200×200 pixels and high-quality. Keep in mind that when someone sees it on their newsfeed, it will be much smaller than that.
  • Make sure there’s enough space around the logo so it can be read clearly and easily recognized as yours! I recommend adding a white/black outline around your logo so that it pops off the page; this will also help with visibility and recognition by others in your industry (and if they recognize you before they recognize what type of business you have). If you have multiple variations or sizes of logos, don’t forget to include them all!

Another great way to make sure people know about your brand is through custom cover photos! These images should be bright and visually appealing without being distracting from other content on their feed (like posts), so make sure all elements fit within those guidelines as well

Cover photos

  • Cover photos are the first thing people see on your page, so it’s important that they reflect your brand.
  • Make sure to choose high-quality visuals that are visually appealing and represent your brand well. It’s best to avoid text unless it’s necessary for understanding what you’re trying to convey in the image.
  • The cover photo should be no more than 851 x 315 pixels in size when uploaded to Facebook.

Add business-related categories

  • To add categories to your page, go to the left-hand menu and click “Page.”
  • Then, choose the “About” tab.
  • Under the section, “Additional Information,” you’ll see a list of categories that you can add. This is where you can select relevant topics or keywords that are relevant to your business or brand (e.g., “Real Estate” if your business is a realtor). You may also want to consider adding some general, broad categories like “Marketing Tools” and “Business Support Services” so that people searching for those types of things will find your page in their searches.

Define your target audience

Have you ever wondered why some Facebook pages get more likes than others?

The answer is simple: they have defined their target audience better.

A target audience is a group of people who share similar characteristics and interests. Your content will be most effective when it’s tailored to your specific audience, so you need to define this first before creating the actual page.

This can sometimes be difficult, because there are different types of audiences available on Facebook (demographic, psychographic and behavioral). You want to choose the one that best fits your purpose as an influencer or brand owner. For example, if your goal is simply to increase awareness about a product or service among young women aged 18-24 years old with university degrees who live in Rio de Janeiro and have children under five years old, then demographic targeting would be sufficient for this purpose. However if you’re interested in showing ads only during prime time TV shows such as “Game of Thrones” or “Stranger Things,” then behavioral targeting should be enough for you since these shows attract viewers who tend not only watch them but buy related products afterwards using their smartphones while doing other things at home such as cooking dinner with their families after work hours end.”

Invite your friends to like your page

The first thing to do is to invite your friends to like your page. They are your friends, and they will appreciate it. Also, it’s a good way to get more likes for your page.

If you have a lot of friends on Facebook and most of them are not interested in your posts or updates, then this method may not work out as well for you. However, if these two points apply more toward the former than toward the latter situation (i.e., if most of your friends seem like they would be interested in viewing what’s happening on your Facebook profile), then this tactic should definitely help increase traffic on every post that gets published from here onward!

Likes and engagement

Likes and engagement are important because they help get your page in front of people’s news feeds. Facebook only shows posts to about 16% of your audience if you don’t have a large number of likes, comments and shares on the content that you publish.

So how do you get more likes and engagement?

The first step is to make sure that your posts include engaging content that is relevant to your audience. If they like what they see in their news feed, they will engage with it by liking, commenting or sharing as well as spending more time with it so that Facebook can show it to even more people in their network.

Post on the right times of the day and week

Posting on the right times of the day and week is important. You should post at times when you know your audience will be online. Facebook’s analytics can help you determine when your fans are most active on the platform, which might be different from what you’d think. For example, a business that sells baby products might find that its audience is more likely to engage with posts around midday than in the early evening.

For best results, experiment with multiple time slots for posting so you can get an idea of which ones work best for your page or profile.

Post consistently and regularly

Consistency is key. It’s a good idea to post regularly, but try not to overdo it—you don’t want to come off as spammy!

As a general rule, we recommend posting at least once per day and no more than 3 times per day. Depending on the type of content you’re sharing, this could be an image with text or video (or both!)

If your page isn’t generating enough content from other sources (like your blog), there are many ways for you to boost your daily post count. For example: You can repost older posts onto Facebook by changing the date before you share them again; this way nobody will know they’ve already seen it! You can also create curated lists based around seasonal themes like Halloween or Christmas—just make sure that each item in the list has its own post so people won’t feel overwhelmed by too much content at once…

Quality over quantity

  • Post high-quality content. The best way to boost your engagement on Facebook is by posting great content, but you also have to be strategic about how often you post. If your fans are seeing the same messages too frequently or infrequently, there’s a risk that they’ll begin to disconnect and disengage with your brand or organization.
  • Think twice before deleting any posts that don’t get engagement — especially if they’re likely to be missed by their intended audience (for example, if someone has liked one of your posts but doesn’t comment). Instead of deleting these less engaging posts, consider repurposing them into new pieces of content after taking time away from them (such as adding a comment at the end).
  • When posting updates on Facebook pages for brands and organizations: – Avoid over-posting by using scheduling software like Hootsuite; – Use different types of social media updates beyond just text updates; – Post varied types of photos within each type of update (i.e., use images from multiple perspectives).

Build your connections and relationships with customers

Here are some tips to optimize your Facebook pages:

  • Build your connections and relationships with customers. Your Facebook page is an opportunity to connect with current and potential customers, so use it! Use the Insights section of your Page to monitor feedback from users on posts, photos, videos and ads. You can then use that information for future planning purposes.
  • Engage with users through comments on posts or in response to questions/comments in Groups you administer as an administrator of a Facebook Group (you must be part of the Admin team). This is a great way to build trust and communicate directly with them about what they want out of their experience using your brand or service. You can also try livestreaming videos on Facebook Live if you have time available; this will help promote those videos further into news feeds by showing them higher up than other content posted by other companies who didn’t take advantage of this feature yet (you’ll be able to see exactly how high up each post will appear before sharing).
  • Promote yourself through paid advertising campaigns which target specific demographics based off key information gathered from analytics reports like “demographics” under “Facebook Insights”. This may include age range (elderly vs young), location specifics such as zip code or city name within larger metropolitan regions like New York City where there would be more competition amongst businesses vying for space within their respective locations but fewer potential customers overall due

Follow these tips to get started on designing a corporate Facebook page that you can use to attract an audience.

  • Profile photo
  • Cover photos
  • Add business-related categories
  • Define your target audience
  • Invite your friends to like your page
  • Likes and engagement (likes, shares, comments)
  • Post on the right times of the day and week


If you’re looking to start a Facebook page for your business, we hope these tips will help you get started. Remember that there are no hard-and-fast rules when it comes to creating an effective Facebook presence—the most important thing is to be yourself and speak in an authentic voice. The more genuine your content is, the more likely people will find something interesting there (and hopefully share!).