If you’re reading this, I’m going to assume one of two things. Either you’re a sales professional who’s looking for ways to improve your current sales process, or you’re someone who just loves reading about the latest sales techniques. If it’s the former, then great! It means we are both on the same page when it comes to making sure that your product or service gets into the hands of customers.

However, if it’s the latter (you love reading about sales techniques), then I want to make sure that we’re also on the same page when it comes to terminology as well. So let’s break down what a sales pipeline and sales funnel are:

The similarity

While sales funnels and sales pipelines are different tools, they have a lot in common. Sales funnels and their “funnel shape” are often used to describe both.

Sales funnels help you sell more effectively by creating a process that leads new prospects through multiple stages until they become customers (or not). You can think of each stage as an opportunity to increase your odds of success by providing value-added content or nurturing leads with personalized emails. The goal is for prospects to move from one stage to another until they finally become paying customers.

Sales pipelines work the same way except that instead of leading your prospects through a series of steps where you provide them with more information about what you do and why it’s valuable to them over time like a funnel does, pipelines help you manage all of your existing clients so that when there’s an opportunity for them to buy something else from you or recommend someone else who could use what you’re offering as well, it doesn’t fall through the cracks because no one has done anything about it yet!

The difference

A sales pipeline is a list of leads. The term “pipeline” is used because it’s the same concept as a pipeline in engineering, which provides a continuous flow of materials through processes. The purpose of this list is to track potential customers and their status throughout the business cycle. Salespeople can be assigned to certain parts of the process, such as prospecting or closing deals.

The sales funnel refers to the process by which you move your lead from one stage to another. You might have heard about this concept before when someone said that they were going to use social media ads for their funnel or that they wanted more traffic coming into their funnel so they could convert more prospects into paying customers.

Hopefully, you now better understand the differences between a sales pipeline and a sales funnel.

Hopefully, you now better understand the differences between a sales pipeline and a sales funnel. In today’s article we will discuss the difference between a sales pipeline and a sales funnel.

Sales funnels are all about getting potential customers to go through your process until they become paying customers (or prospects). You should want every single one of your leads or prospects to be in different stages of your funnel. This will help you get more value out of each lead or prospect, because not all of them are ready to buy at the same time! On top of that, it also helps prevent wasting money on advertising campaigns that aren’t working anymore because they already passed through the top part of your funnel and no longer need those ads anymore – unless maybe something went wrong with the initial message?

A Sales Pipeline is just another term for what we’ve been talking about today: A Sales Funnel! So now we have established that there is no difference between these terms other than their names (a pipeline sounds nicer than “funnel” doesn’t it?).


As you can see, there are many similarities between the two sales processes. However, there are also some important differences. The most significant difference is that a sales funnel is designed to drive leads into an opportunity while a sales pipeline is designed to drive opportunities into a deal.