When you’re just starting out with SEO, it can be a bit overwhelming. The best way to understand how to get your site ready for Google is by learning the basics of how search engines work. Many small business owners don’t realize the importance of SEO because they think that their website is fine as is, but in reality, there are many ways that your website could be improved so that it ranks higher in search results pages.

When you’re just starting out with SEO, it can be a bit overwhelming.

When you’re just starting out with SEO, it can be a bit overwhelming. There are many components to SEO and a lot of information out there that can make it hard to know where to start. It’s important to remember that the best way to learn is by doing, which is why we recommend getting your hands dirty with an actual project. If this sounds daunting (or if you simply don’t have any projects at hand), there’s another option: reading!

If you’re looking for an introduction into SEO without having any immediate responsibilities tied up in an actual project or site, then I would highly recommend reading The Beginner’s Guide To Search Engine Optimization by Moz. This book will walk through all aspects of search engine optimization (SEO) from keywords and links to technical issues like duplicate content issues on sites or improper inclusion of metadata within pages (such as alt text). You will also learn about link building tactics like guest blogging or creating unique resources such as infographics that people will want share on social media platforms such as LinkedIn or Twitter due their high viral potential once published online.”

Many small business owners don’t realize the importance of SEO.

You may have heard of SEO, or search engine optimization. You’ve probably seen it in action if you’ve ever searched for anything on Google or Bing. But many small business owners don’t realize how important SEO is to their businesses.

SEO is a great way to get your business noticed and found online by potential customers who are looking for what you’re offering, whether that’s products and services or information about something specific like skydiving schools in Missouri. Your website needs to be properly optimized before anyone will find it through an online search engine—and once they do find it, they’ll be able to easily navigate around on the site without having any difficulty finding what they’re looking for or figuring out how best to reach out with questions. In fact, 79% of consumers say they use search engines as their first step when researching a purchase decision

. That’s why it’s so important to get your site properly optimized. When you do, search engines will be able to easily find your website and show it in their search results pages—which means more traffic and more customers.

So, what is SEO?

So, what is SEO?

SEO stands for “search engine optimization.” It’s the process of optimizing your website so that it appears higher in search engine results. This helps you get more traffic from people searching for products or services like yours.

In other words, SEO is a long-term strategy to increase traffic and sales for your business by improving the quality of your website content and linking structure based on proven principles that lead to higher rankings in search engines—one of which is Google!

90% of users do not look past the first page of search results.

As a business owner, you may be thinking of ways to expand your online presence. Google is the most popular search engine at this time, and it has over 90% market share worldwide. People rely on Google to find what they are looking for online. This means that if your website is not optimized for SEO (search engine optimization), you will miss out on potential customers who would otherwise be interested in what your business has to offer.

When people use Google or any other search engine, they usually look through the first page of results before deciding which sites are most relevant to their query and then clicking on one of them. If you have a well-optimized site with optimized content and links going in and out of it, then there’s an excellent chance that visitors will find their way onto your site instead of someone else’s because Google will rank yours higher than theirs!

89% of consumers use search engines to make a purchasing decision.

More than 90% of people use search engines to find businesses and products, so it’s no surprise that many business owners are wondering how they can better leverage this powerful platform.

As a business owner, you know all too well how difficult it can be to stand out from your competition. Your website is an important part of your marketing strategy for a reason: It allows people who are looking for what you offer an easy way to get in touch with you and learn more about your business.

But there’s another reason that SEO is so important: In today’s fast-paced world filled with options and choices, Google provides an opportunity for businesses (and consumers) to find exactly what they need quickly—and if you’re not showing up on the first page when someone searches for your product or service name, then there may be another company who gets their attention instead.

86% of people look up the location of a business on Google maps.

  • 86% of people look up the location of a business on Google maps.
  • While there are other ways to find out where a business is, most people still rely on Google maps to give them directions, get an idea of how far they are from their destination and see what sort of parking options they have available. It’s important that your information be accurate, so customers know exactly where to go when they arrive at your store or office.

90% of mobile users call or go to a business within 24 hours after performing a local search on their phone.

So, what does this mean for you? If a person is searching for your business on their mobile device and finds it through Google, they’re more likely to buy from you. They’re also more likely to call or visit your business within 24 hours of making their initial search. In fact, 90% of mobile users take action within that time frame—and that’s not including all the users who don’t necessarily do anything but still find value in being able to browse your services and contact information at any time!

70% of links that are clicked on are organic as opposed to paid advertisements.

The first benefit of SEO is that it will help you to get a higher ranking in the search engines. This can be done by creating content on your website and social media pages, which will then be seen by people and companies looking for products or services like yours.

If you have organic links, they are more likely to be clicked on than paid advertisements because they come across as trustworthy and professional. People naturally trust organic links because they think “He must know what he’s talking about if he has this many comments or shares!”

When someone clicks on an advertisement, most likely they won’t find any information that catches their eye, so they go back to doing what they were doing before (this is especially true if it was an ad for something unrelated). On the other hand, when someone finds something interesting in a post from another user, it keeps them engaged with more content related to that subject matter which ultimately helps build trust between brands/companies and consumers/customers – who wouldn’t want a relationship like that?

There are many benefits to hiring a SEO company

There are many benefits to hiring an SEO company, including:

  • Better visibility on the web. By improving your site’s rankings in search engines, you’ll be able to reach more people and generate new leads. The more traffic your site receives, the easier it’ll be for prospective customers to find you and convert into sales leads. This can result in a significant increase in revenue for your business.
  • Competitive advantage over competitors who don’t have SEO expertise or resources available to them as well as other companies that don’t optimize their sites correctly because they’re not aware of how important this strategy is for boosting profits from their internet marketing efforts!


As you can see, SEO is an important part of your digital marketing strategy. It doesn’t have to be complicated, but it does require time and effort on your part. But the benefits are worth it! SEO can help you get more traffic, boost your sales and make more money as a business owner.